New Audiences. Greater Impact.
Encore Reach helps live entertainment venues reach beyond their existing audience
About Encore Reach
Your next audience is already out there.
You’ve been marketing your show, but there are still tickets to sell. Where do you find your next audience?
Encore Reach was built to answer that question. We help live entertainment venues expand beyond their existing marketing reach by connecting their events with new, locally targeted prospects.
Using geography, demographics, music interests and live-event behaviors, Encore Reach builds a targeted audience around each event. Existing database contacts and ticket buyers are suppressed, keeping the focus on net-new potential customers.
How Encore Reach Works
Custom Audience Development
Every event is different. Encore Reach develops a custom audience for each campaign based on the show, venue, and local market.
Personalized Email Campaigns
Reach new potential customers directly in their inbox with personalized email campaigns built around your show and venue.
Campaign Reporting & Matchback
See how your campaign performed with reporting on opens, clicks, link engagement and audience insights. After the show, matchback analysis identifies ticket buyers who were also part of the campaign audience.
Contact Us
Have an upcoming show you’d like to put in front of a new audience?